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Barbara Manning |
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Barbara Manning works with senior executives in a variety of
fast-moving consumer goods (FMCG) companies, and with insurance,
banking and advertising industries. She has developed and implemented
brand objectives and direct marketing strategies, objectives and
tactics -- including database design, building, management and
maintenance. She has developed the strategic and implementation
plans for websites, and has worked with clients to understand and
effectively use customer segmentation, retention and acquisition
techniques. She has hands-on experience in database management and
program analysis.
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